If I were to produce a radio station aimed at the 15-20 year old demographic group. I would need to undertake research so I could get a clear idea of what sort of things they were into and what would make them listen, this is called audience profiling, a form of audience research. I would conduct primary research including questionnaires to identify such things as what this age group specifically likes already (tv programmes, radio channels) I would also probably look into what type of shops they shop at as I think this would be good to know so that when the -presenters of the radio station are speaking, the topics they talk about could relate even more to what the audience likes, e.g clothe shops etc, I personally think it will draw them in.
By finding out what radio stations they already like, I would conduct secondary research as I would find out how many teenagers tuned in. This information is readily available on the internet through sites like RAJAR, I would also listen to the radio stations that are liked and target audience is teenagers and listen to what tone the radio station presenters used and how they adressed the audience, for example whether they spoke like speaking to friends, whether they were informal or formal. By doing this I would find out what the presenters of my radio station needed to be like and how they would attract more views and be unique so I wouldn't just be copying. This aspect of my research would be production research, for which I would also need to look at all the expenses that would come with setting up a new radio station.
I would obviously also do primary research, say a questionnaire, making the questions of the survey things like 'What radio station do you listen to most?' and then a sub question asking why and then give options, for exmaple, the music, the presenters etc. I'd do this so i'd find these things out so the chances of my radio station failing and not getting a good following would be slim.
Once I had gathered all of my research I would need to analyse the results to find out whether firstly there was a gap in the market and whether it was financially viable to go ahead with developing a new radio station.
Wednesday, 25 January 2012
Wednesday, 11 January 2012
Market Research.
Market Research basically means gathered information that tells you about your customers. For example, market research would be used if a company wanted to gain an advantage over another company, they would find out what people liked, how much of it they liked etc, it would also show the competition. Market research finds out what people want and need.
The sun newspaper would do market research so so that they know who their competition is and what people liked etc.;
If you wanted to start up a business you would definitely need to do market research as the research tells you all the different prices that are about and if more of a supply is needed. It woiuld also help you find out what sort of things sell and what dont, so you would have quite a clear idea as to whether it would work out.
Below is a video of examples of what market research does and how to do it and how you find out whether that product will actually sell.
The sun newspaper would do market research so so that they know who their competition is and what people liked etc.;
If you wanted to start up a business you would definitely need to do market research as the research tells you all the different prices that are about and if more of a supply is needed. It woiuld also help you find out what sort of things sell and what dont, so you would have quite a clear idea as to whether it would work out.
Below is a video of examples of what market research does and how to do it and how you find out whether that product will actually sell.
Audience Research
Audience research applies to things such as radio and TV stations, newspapers, other print media and art companies etc. There are two main things that audience research can achieve; estimation of audience sizes and discover audience preferences. You need to find these two things out so that whether it's a radio station or a newspaper, they're successful and appealing to the audience they need to. You have to find out your audience first so you can then build your product/show around them as they will be the main one's watching it out of all the categories.
Radio and TV stations are the only industry that cannot accurately count it's audience. However things such as a newspaper will always it's paid circulation. There is no way of counting how many people tune into radio and TV stations without audience research.
Audience and Market research both share a similar body of methods.
Radio and TV stations are the only industry that cannot accurately count it's audience. However things such as a newspaper will always it's paid circulation. There is no way of counting how many people tune into radio and TV stations without audience research.
Audience and Market research both share a similar body of methods.
Production Research
If you were a Producer, you would definitely have to do production research. You would find out how much actors and actresses cost and what props you would need and things like that. You would also need to research what your film would be about and how you would go about creating that. Their are three main things you need to find whilst doing research for production: production history, critical analysis and the interpretation.
You have to do this production research as if you didn't, for example you wouldn't know what sort of budget you would need to offer actors and actresses to star in your film etc. This method also applies if you were to create a product. You would need to make sure you had enough of a budget and if what you were producing is needed/wanted.
You have to do this production research as if you didn't, for example you wouldn't know what sort of budget you would need to offer actors and actresses to star in your film etc. This method also applies if you were to create a product. You would need to make sure you had enough of a budget and if what you were producing is needed/wanted.
Friday, 6 January 2012
Primary Research
Primary research is where you find out things yourself and use them, you don't get the information off somebody else/ other people. In a way you're airing your opinions of things and the facts you may have found out. It's original information. For example, if you were to ask people questions by getting them to do a survey then that information would be primary because you came up with the survey and you're using the results.
Below is a video link of how you can identify primary research. It also includes two 'test' articles in which there is then a discussion to decide whether the articles are actually primary research.
http://www.youtube.com/watch?v=GTd_EcrUtZc
When doing your own research, it can have some downsides as well as ups. For example, carrying out the research yourself can be more expensive and time consuming. However you would know the research is reliable as it would be carried out by yourself.
Primary research is important in the media industry as if you want to appeal to your audience, whether it's an item or a program on television, you want to appeal to the right type of audience, so by doing this research you can find out what age group likes the kind of things you create and whether it would sell. Another form of research is forums.
Primary research is tailored to a company's particular needs. Focus groups, surveys, field tests and observations are examples of primary market research. Internet forums are also used for research as you also get peoples opinions as it's their comments.
There are two types of primary research in the media world, exploratory and specific, exploratory research is open ended and helps you define things in detail and in an unstructured way. Specific research is where you have already found the problem/s out and do research into sorting/altering that specific thing.
Below is a video link of how you can identify primary research. It also includes two 'test' articles in which there is then a discussion to decide whether the articles are actually primary research.
http://www.youtube.com/watch?v=GTd_EcrUtZc
When doing your own research, it can have some downsides as well as ups. For example, carrying out the research yourself can be more expensive and time consuming. However you would know the research is reliable as it would be carried out by yourself.
Primary research is important in the media industry as if you want to appeal to your audience, whether it's an item or a program on television, you want to appeal to the right type of audience, so by doing this research you can find out what age group likes the kind of things you create and whether it would sell. Another form of research is forums.
Primary research is tailored to a company's particular needs. Focus groups, surveys, field tests and observations are examples of primary market research. Internet forums are also used for research as you also get peoples opinions as it's their comments.
There are two types of primary research in the media world, exploratory and specific, exploratory research is open ended and helps you define things in detail and in an unstructured way. Specific research is where you have already found the problem/s out and do research into sorting/altering that specific thing.
Thursday, 5 January 2012
Secondary Research
Secondary research is where the information you collect isn't your own. It's somebody else's research that you then use to provide your research. For example, if I wanted to find out the ratings for a show on television, I would use the BARB (Broadcasters Audience Research Board) website, which shows statistics for televisions programs. There information is collected by hard facts and statistics. By using somebodys elses survey, this would be secondary research as you wouldn't have researched it yourself. Secondary research is extremely easy to find and usually free or very low cost.
Below is a video that describes what secondary research is:
If you were to go on the BARB website to get statistics, this would be classed as secondary research as you didn't collect and find that research yourself. This is the difference between primary and secondary. If you were to of collected that information by yourself, then it would be primary. It's primary research for the people who actually put those statistics together in the graph they did and if they did the research to finding them out.
In my opinion I think both primary and secondary research should be done, secondary first so that you can find out what people have gone for and liked a lot before and then your own research, primary, so that you can conduct say a survey so you can meet the requirements people want already and then get their feedback.
Below is a video that describes what secondary research is:
If you were to go on the BARB website to get statistics, this would be classed as secondary research as you didn't collect and find that research yourself. This is the difference between primary and secondary. If you were to of collected that information by yourself, then it would be primary. It's primary research for the people who actually put those statistics together in the graph they did and if they did the research to finding them out.
In my opinion I think both primary and secondary research should be done, secondary first so that you can find out what people have gone for and liked a lot before and then your own research, primary, so that you can conduct say a survey so you can meet the requirements people want already and then get their feedback.
Qualitative Research
Qualitative Research is structured street surveys. It is all about exploring issues and then understanding what people want. It is more about getting opinions and learning what people prefer rather than facts and statistics. Focus groups would usually be used for this, that way you could find out people's interests and insights. Qualitative Research has four main things you look for; What people say, A culture, What people do and people's mean, need and/or desire. These are what things in the media revolve around. Facebook is an example of both qualiative and quantitative. For example, if somebody put a status about football and say a 100 people liked it and 50 had commented. That would be research.
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