Scenario.

If I were to produce a radio station aimed at the 15-20 year old demographic group. I would need to undertake research so I could get a clear idea of what sort of things they were into and what would make them listen, this is called audience profiling, a form of audience research. I would conduct primary research including questionnaires to identify such things as what this age group specifically likes already (tv programmes, radio channels) I would also probably look into what type of shops they shop at as I think this would be good to know so that when the -presenters of the radio station are speaking, the topics they talk about could relate even more to what the audience likes, e.g clothe shops etc, I personally think it will draw them in.

By finding out what radio stations they already like, I would conduct secondary research as I would find out how many teenagers tuned in. This information is readily available on the internet through sites like RAJAR, I would also listen to the radio stations that are liked and target audience is teenagers and listen to what tone the radio station presenters used and how they adressed the audience, for example whether they spoke like speaking to friends, whether they were informal or formal. By doing this I would find out what the presenters of my radio station needed to be like and how they would attract more views and be unique so I wouldn't just be copying. This aspect of my research would be production research, for which I would also need to look at all the expenses that would come with setting up a new radio station.

I would obviously also do primary research, say a questionnaire, making the questions of the survey things like 'What radio station do you listen to most?' and then a sub question asking why and then give options, for exmaple, the music, the presenters etc. I'd do this so i'd find these things out so the chances of my radio station failing and not getting a good following would be slim.

Once I had gathered all of my research I would need to analyse the results to find out whether firstly there was a gap in the market and whether it was financially viable to go ahead with developing  a new radio station.