Qualitative Research

Qualitative Research is structured street surveys. It is all about exploring issues and then understanding what people want. It is more about getting opinions and learning what people prefer rather than facts and statistics. Focus groups would usually be used for this, that way you could find out people's interests and insights. Qualitative Research has four main things you look for; What people say, A culture, What people do and people's mean, need and/or desire. These are what things in the media revolve around. Facebook is an example of both qualiative and quantitative. For example, if somebody put a status about football and say a 100 people liked it and 50 had commented. That would be research.